Microsoft’s mission is to “empower everyone,” so we wanted to convey a “human” element with this event. The US Digital Transformation Academy sales conference focused on teaching attendees how Microsoft can enable digital transformation for their commercial, consumer, and partner audiences. DTA brings together some of Microsoft’s biggest players to network and overcome technology and sales challenges.

To emphasize Microsoft’s innovations within cloud computing, and make the technology feel approachable and human, the kickoff opener featured a vibrant group of dancers performing incredible choreography, as well as dancers costumed as a Surface suit and clouds. It was an attention grabbing and inspiring way to open the audience’s mind, to the human potential.