For the launch of the Generation 3 Toyota Prius, we helped Saatchi & Saatchi develop and deploy an innovative concept for a touring art installation. Featuring pop-up displays in several of the nation’s most iconic locations, giant sculptural solar-powered charging stations allowed visitors to access free Wi-Fi, recharge their devices, cool down at bus shelters and learn more about the vision for the latest Toyota Prius and the future of alternative energy vehicles.

The installations appeared in key cities around North America and were a huge success, combining real benefit to guests while delivering on the Toyota Prius brand promise.